The Copernicus Moment and Sitecore Content Hub

For those who don't know who Copernicus, he is the one whom came up with the controversial manuscript stating that the planets revolved around the sun and not the earth. People had these very complex diagrams on this worked but once people believed the true science then everything became simpler.  This controversy was more intense then the SiteCore vs Sitecore debate.

Now let's look at Sitecore.  Consensus in the community is Sitecore is the center of the content manager's solar system however with the introduction of Sitecore Content Hub this changes. Content Hub is now the center of the solar system.  What? But content editors live in Sitecore.  Well not exactly. Just like the scientists in Copernicus' time they worked in other systems but pretended for the techies creating the solutions that Sitecore was the center.  Marketers worked in Adobe InDesign, Hootsuite, WordPress, blogs, and a myriad of other tools.

By placing Sitecore Content Hub in the center that means the marketing manager can create the project for their campaign, they can create tasks for all parts of the campaign which may include:

• Creation of assets
• Creation of all content (blogs, sitecore content, online and physical ads, flyers and posters, etc)
• Obtaining rights to content and/or assets.
• Edit assets and content.
• Approve assets and content.
• Publish the assets and content
• Keep track of the project and determine how a delay will affect the campaign delivery.

Now as a content editor you can still go to InDesign or Sitecore or other applications and use the content. You can still use your placeholders and personalize like you did before.  You don't lose any of that.  What you gain is efficiency.  Rather than switching systems to create, approve and publish content and/or assets you go to one system and see the whole picture. As an added bonus, having all the assets in one spot there is less chance that someone is using the wrong version or is unaware of the new version.  Rather than searching through emails and file shares for the latest version of an asset you can go right Content Hub and search for it.  

This is a Copernicus Moment for the Sitecore Community. Some will rebel I am sure but in general this is a big plus for marketers that need all the time they can get for marketing campaigns as they are way behind and working evening and weekends to get it done.  

If you have any questions feel free to reach out to me. I will be at Sitecore Symposium. I arrive on Sunday and don't leave until Saturday. I am happy to chat in person about this. If you have trouble finding me drop by the EPAM Systems booth and ask for Chris Williams.