Techie's Description of Sitecore Content Hub

I have had a few people ask me about Sitecore Content Hub and as a techies some of us are not as familiar to marketing.  So I decided to describe it in terms developers understand.  Let's look at source files in your website build.

Consider the assets that marketing talks about to be your source files, your Javascript libraries, your CSS files.  Now that needs to be store somewhere and be versioned. Depending on your product you may need to support multiple source languages especially if you are developing an API. You may have a demo for python, java, C#, etc.  A change in the API for the new version and you need to update all those demos.  This is where a DAM comes in. The DAM is like Git or Visual Source Safe :)

Now you have to build your solution and deploy it, that is where Content Marketing Platform (CMP) comes in. You manage your content and push it to wherever it needs to go.  Sitecore, a feed, social media posts, etc. This is the equivalent to Azure DevOps which provides you a build pipeline and release pipelines to get it in to the various environments.

Okay but is there anything to do project scheduling, raise issues, track tasks, etc.  Well there is and it is called MRM.  Marketing Resource Management and that is pretty much what it does.

This is kind of high level so if you want to dig deeper let me know and I can answer questions but hopefully that gives you a better idea on what each part is in terms of techie terminology.

What is Sitecore Content Hub?

With the release of Sitecore 9.2 came the announcement of Sitecore Content Hub 3.2. Now initially people saw it as Sitecore DAM but that is incorrect. Sitecore Content Hub is actually a variety of components, some you can use stand-alone while others are built on top of other components.
Let's take a look at the various components:

• Sitecore DAM: This is the Digital Asset Management part. You can import or upload your assets, assigned their metadata, edit the metadata and set up permissions and workflows. All the stuff you would expect of a DAM.
• Sitecore CMP: This is your Content Marketing Platform. Now the way I understand it is you use this to manage all your marketing like social media posts, etc. I am new to this so I will write up something bigger later or update this later with more as I learn it.
• Sitecore MRM: This is your Marketing Resource Manager. So as a developer you can think of it this way. Jira is to developers as MRM is to marketers. Now that is oversimplifying it but it gives you a good idea on what we are referring to.
• Sitecore W2P: This is your web-to-print. So for those familiar with Sitecore you probably know about PXM. This is kind of like that. You share your content from web CMS inside your print layouts for flyers, posters, PDF files, etc. with the same personalization and such you get on the website
• Sitecore PCM: This is kind of like your DAM but specific to your products, relating all the assets for that product together.

If you have more questions please reach out to me at chris.williams@readwatchcreate.com

Introduction To Sitecore Content Hub Guild

Welcome to Sitecore Content Hub Mentoring Guild. Through this site we will share information on what Sitecore Content Hub is and dig deep into how to configure and extend it. We look forward to learning together.

If you are non-technical or less technical then please check out or DAM Guild which is more marketing focused and shares more general information on marketing concepts.

You can access Sitecore Content Hub Mentoring Guild on various channels:

• Twitter: @schguild 
• LinkedIn: Sitecore Content Hub Mentoring Guild 
• Blog: schguild.blogspot.com - you are already here.
• GitHub: https://github.com/sitecoreguild/schguild - currently all on develop branch.

To start with take a look at this article to get an idea what content hub is.