I have had a few people ask me about Sitecore Content Hub and as a techies some of us are not as familiar to marketing. So I decided to describe it in terms developers understand. Let's look at source files in your website build.
Consider the assets that marketing talks about to be your source files, your Javascript libraries, your CSS files. Now that needs to be store somewhere and be versioned. Depending on your product you may need to support multiple source languages especially if you are developing an API. You may have a demo for python, java, C#, etc. A change in the API for the new version and you need to update all those demos. This is where a DAM comes in. The DAM is like Git or Visual Source Safe :)
Now you have to build your solution and deploy it, that is where Content Marketing Platform (CMP) comes in. You manage your content and push it to wherever it needs to go. Sitecore, a feed, social media posts, etc. This is the equivalent to Azure DevOps which provides you a build pipeline and release pipelines to get it in to the various environments.
Okay but is there anything to do project scheduling, raise issues, track tasks, etc. Well there is and it is called MRM. Marketing Resource Management and that is pretty much what it does.
This is kind of high level so if you want to dig deeper let me know and I can answer questions but hopefully that gives you a better idea on what each part is in terms of techie terminology.
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