What is Sitecore Content Hub?

With the release of Sitecore 9.2 came the announcement of Sitecore Content Hub 3.2. Now initially people saw it as Sitecore DAM but that is incorrect. Sitecore Content Hub is actually a variety of components, some you can use stand-alone while others are built on top of other components.
Let's take a look at the various components:

• Sitecore DAM: This is the Digital Asset Management part. You can import or upload your assets, assigned their metadata, edit the metadata and set up permissions and workflows. All the stuff you would expect of a DAM.
• Sitecore CMP: This is your Content Marketing Platform. Now the way I understand it is you use this to manage all your marketing like social media posts, etc. I am new to this so I will write up something bigger later or update this later with more as I learn it.
• Sitecore MRM: This is your Marketing Resource Manager. So as a developer you can think of it this way. Jira is to developers as MRM is to marketers. Now that is oversimplifying it but it gives you a good idea on what we are referring to.
• Sitecore W2P: This is your web-to-print. So for those familiar with Sitecore you probably know about PXM. This is kind of like that. You share your content from web CMS inside your print layouts for flyers, posters, PDF files, etc. with the same personalization and such you get on the website
• Sitecore PCM: This is kind of like your DAM but specific to your products, relating all the assets for that product together.

If you have more questions please reach out to me at chris.williams@readwatchcreate.com